Product Renovation: Pureology Pure Volume

Product renovation: Pureology pure volume

Pure Volume was one of the top three franchises for the brand and needed to modernize to appeal to new customers. The strategy included new formulas and a new campaign with a more playful voice to complement the colorful imagery. Featured here: advertising spread, endcap rendering, merchandising guide, tip cards, and retail trial kit box.

All layouts created by Redken/Pureology/Mizani Creative Department.