product launch: redken curvaceous
The curly hair client is known to be loyal and very product-savvy, so to appeal to her specific needs, I really had to speak her language. From the product name which evokes sexiness while also relating to the curves of a curl, to package copy that was in a “girlfriend” tone, Curvaceous was launched with a comprehensive strategy that included a range of merchandising and collateral pieces. Featured here: style magazine, mirror clings, and merchandising cubes.
All layouts created by Redken/Pureology/Mizani Creative Department.